Buying WildFire Products
					 
					WildFire products are principally 
					sold to OEMs and Systems Integrators. These OEMs 
					incorporate our technologies into their finished systems.  
					OEMs typically do not disclose that they are using ESS or 
					BonFire technology.  Indeed  WildFire provides 
					technology which an OEM can use to mask references to ESS 
					and BonFire.  WildFire provides pricing to OEMs which 
					assures that they can profit from the OEM relationship even 
					when multi-tier marketing is employed. 
					Resellers can 
					sell ESS or BonFire software to End Users.  
					Resellers are entitled to general sales discounts.  
					Resellers can earn additional discounts if they participate 
					in WildFire's lead registration program.  End User 
					support is provided either by WildFire or WildFire together 
					with the reseller. 
					WildFire encourages End Users 
					to buy from an OEM or Reseller as these may increase the 
					value the End User receives.  However, End Users may 
					also buy direct from WildFire provided there are no 
					conflicts. 
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